PAYPAL SHOPPING
Designing PayPal’s Next-Generation Shopping Experience
PayPal Shopping introduces a new in-ecosystem shopping experience designed to activate PayPal’s network across both consumers and merchants. The opportunity was to extend PayPal’s payments foundation into a discovery and promotion layer — giving consumers a more integrated way to shop and merchants a direct way to reach engaged PayPal customers.
Role & Scope
I led 0→1 design for PayPal Shopping, defining the end-to-end experience across consumer discovery and merchant campaign management, in partnership with Product and Engineering.
Strategy
The goal was to design a connected shopping system that feels native to PayPal while supporting both consumer discovery and merchant growth. Instead of treating these as two separate experiences, the work focused on defining how they connect — how consumer engagement informs merchant performance, and how merchant campaigns surface meaningful experiences for consumers.
Key challenges:
Designing for two distinct audiences within one cohesive experience
Creating value for both consumers and merchants without increasing complexity
Connecting engagement signals to measurable outcomes
Establishing scalable patterns for future growth
Store Cash email campaigns for consumers
Consumer Experience
The consumer experience centers around discovery, saving, and tracking within PayPal.
The goal was to create a shopping layer that feels integrated into the platform, allowing users to browse offers, save products, and monitor activity in one place. Persistence across sessions and surfaces was key, ensuring users could return to saved items and stay connected to merchant promotions over time.
Merchant Experience
On the merchant side, the focus was giving businesses a straightforward way to run targeted campaigns within PayPal.
Merchants can create and manage Store Cash offers, define budgets, and reach PayPal users directly through the platform. The experience prioritizes clarity — clear setup, predictable spend, and visibility into performance.
The goal was to make campaign creation feel accessible while still giving merchants meaningful control.
Closing the Feedback Loop
Campaign performance is surfaced directly within PayPal, giving merchants visibility into reach and redemptions.
Milestone updates reinforce progress and encourage iteration, strengthening the connection between campaign activity and measurable outcomes.
Results
The launch drove strong engagement at scale, including 1.3M consumer interactions and $26.6M in payment volume.
Merchant adoption exceeded 200K integrations, with Store Cash campaigns driving measurable conversion lift and sustained engagement with reporting tools.
Next Steps
As the product matured, we outlined future expansion opportunities — including new campaign formats, multi-select configurations, and recommendation signals. We also worked toward surfacing projected sales impact earlier in the workflow.
These efforts aimed to strengthen merchant confidence and campaign performance over time.