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https://images.squarespace-cdn.com/content/v1/60fedf97e6dd98162844004c/1629311099529-ESF0HA4M9E4LDF4D0CE8/Artboard+3.png https://images.squarespace-cdn.com/content/v1/60fedf97e6dd98162844004c/1629311270921-XLNUN5X9Z07IQMUQY4XU/Artboard+Copy+2.png https://www.jessicalchang.com/home123 daily 0.75 2021-07-26 https://www.jessicalchang.com/home123/paypal-shopping1 monthly 0.5 2022-01-04 https://images.squarespace-cdn.com/content/v1/60fedf97e6dd98162844004c/1627799913893-Z17VG1YN08DHQ44J4AHF/Group+15%403x.png Work - PayPal Shopping - The consumer problem When you think of PayPal, you probably think checkout. We wanted to be more than that. When researching consumer shopping journeys, we found areas of opportunity where PayPal could add value before checkout. We decided to focus on the discovery and research phases of shopping. https://images.squarespace-cdn.com/content/v1/60fedf97e6dd98162844004c/1627800256832-9ZO0FZMIZ1737NRA3J8X/white_front.png Work - PayPal Shopping - For the consumer We wanted a continuous experience that was smart about your shopping habits. It would allow you to easily save items for later, get recommendations, see relevant deals and receive Store Cash from merchants. Store Cash offers are automatically applied if you check out with PayPal so no more copying and pasting discount codes. https://images.squarespace-cdn.com/content/v1/60fedf97e6dd98162844004c/1627802354461-YV7M47QRGSC10FE8CZVS/Group+51%403x.png Work - PayPal Shopping - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60fedf97e6dd98162844004c/1627801310851-PPOMS33MQRI5MMJI7JQM/Group+13%403x.png Work - PayPal Shopping - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60fedf97e6dd98162844004c/1627801496224-CHFK4S67I60FJTBAE1H5/Opted-In+State+-+Mobile%402x%403x.png Work - PayPal Shopping - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60fedf97e6dd98162844004c/1627801412155-RX2HLKHBVLYUJYSBFO9V/Summary+-+Active+%28Mobile%29%402x%403x.png Work - PayPal Shopping - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60fedf97e6dd98162844004c/1627802093167-PF9W7220LJHX19EP997G/Group+44%403x.png Work - PayPal Shopping - The merchant problem As a two-sided network, PayPal caters to both merchants and consumers. Through countless interviews and connecting with small business merchants, we found that increasing conversions was their main challenge. However, being able to know and identify who their customers were without the traditional methods of an email list was also extremely important. https://images.squarespace-cdn.com/content/v1/60fedf97e6dd98162844004c/1627802703990-YFNRAW63H8JWLCW5AJ1A/Group+36%403x.png Work - PayPal Shopping - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60fedf97e6dd98162844004c/1627803257742-F51QDV9PV54LKE3LDKN8/Group+35%403x.png Work - PayPal Shopping - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60fedf97e6dd98162844004c/1627803297595-A6LTNNFJN3OA0MFQT40M/Group+32%403x.png Work - PayPal Shopping - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.jessicalchang.com/home123/shops4 monthly 0.5 2022-01-04 https://www.jessicalchang.com/home123/venmo5 monthly 0.5 2022-01-04 https://www.jessicalchang.com/home123/carient3 monthly 0.5 2022-01-04 https://images.squarespace-cdn.com/content/v1/60fedf97e6dd98162844004c/79d65d65-fa23-41c8-a248-304a0750ec24/A+-+skin+-+4.png Work - Carient https://images.squarespace-cdn.com/content/v1/60fedf97e6dd98162844004c/7041b6db-9e49-4e75-9e56-80b440cc4dfa/A+-+lifestyle+-+8.png Work - Carient https://images.squarespace-cdn.com/content/v1/60fedf97e6dd98162844004c/5ff48b73-f4d4-48ea-8f45-4892d9a262d0/Group+6.png Work - Carient https://images.squarespace-cdn.com/content/v1/60fedf97e6dd98162844004c/1627930551569-692IPA849L0ZIGC9VPS7/Group+4.png Work - Carient https://images.squarespace-cdn.com/content/v1/60fedf97e6dd98162844004c/1627931264558-2YNBT0AWD3SL2B1ZN0NT/Group+5%402x.png Work - Carient - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60fedf97e6dd98162844004c/1627931784705-VC344L1TQJASHK2QBATZ/Frame+Copy.png Work - Carient - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.jessicalchang.com/home123/merchant-onboarding2 monthly 0.5 2022-01-04 https://images.squarespace-cdn.com/content/v1/60fedf97e6dd98162844004c/1629312012053-990AMAP5Q4UKHMGUCGYO/Illustration+Accept+Payment.png Work - Merchant Onboarding - The problem Today, onboarding at PayPal can include up to 15 steps depending on the region and type of business. We ask for sensitive information before users are even confident that PayPal is the right solution for their business needs. It’s no surprise that account creation and activation rates are some the key metrics for this initiative. https://images.squarespace-cdn.com/content/v1/60fedf97e6dd98162844004c/1629308260629-B7PZ2AITGGM2BSV2VJZZ/Artboard.png Work - Merchant Onboarding - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60fedf97e6dd98162844004c/1629308292347-SIQYZ89J7JGWE5VY5NLY/Artboard+Copy.png Work - Merchant Onboarding - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60fedf97e6dd98162844004c/1629308388063-XW7MUDTQYKHK6PNLJWHP/Bitmap.png Work - Merchant Onboarding - Sign up The first step was sign up, simply creating an account. It was no easy feat. We started by auditing ALL of the sign up flows, in ALL of the regions, for ALL business types in ALL of PayPal’s products. Working cross-functionally, we were able to identify each fields and data set in order to create scalable and consistent components. https://images.squarespace-cdn.com/content/v1/60fedf97e6dd98162844004c/1629311632223-2T13TEERYMZBVJ1IPTZH/Bitmap.png Work - Merchant Onboarding - Progressive data collection The next step, and arguably the most important, is data collection. After an account has been created, what information do we collect? How much of it do we collect? How do we make sure PayPal is compliant with the law? How do we enable users to transact without getting their money held? While we worked to answer these complex questions, our goal was simple: collect the APPROPRIATE data at the RIGHT time, making it RELEVANT and TIMELY for the user. https://images.squarespace-cdn.com/content/v1/60fedf97e6dd98162844004c/1629311524746-9X1BX8S4PZL85VKYQN1E/Artboard+3.png Work - Merchant Onboarding - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60fedf97e6dd98162844004c/1629311283916-4WGTT44V4PT2A9I1NFSA/Artboard+Copy+2.png Work - Merchant Onboarding - Make it stand out Whatever it is, the way you tell your story online can make all the difference.